Today's thirty years of reform，Publications in the Chinese market can be described as dazzling，But as books have gradually enriched in China in recent years，People have no interest in books for books。Why are the Chinese staying from books? This problem has aroused the reflection of intellectuals。
In the collection of the famous writer Yu Hua's "Ten words China"，He recalled his childhood interest: after the Cultural Revolution，Western literary works that have been considered "poisonous grass" have begun to appear in the remote mountain village where he lives。However, due to the in short supply，Village names must be purchased with book purchase tickets issued by local bookstores。On the day 188bet casino review of the bookstore purchase ticket，Yu Hua Liming, I arrived at the bookstore，The team buyers wind out from the door of the bookstore。8:00，Bookstore owner told them that there are only 50 book tickets。Yu Hua recalled at the time: "It seems that someone poured a bucket of cold water in winter。The people in the 51st team watched the new "Annakinna" and "David Kobofel" in front of them.，Later，51 has become a pronoun with bad luck in the local area。
For scholars in China now，This story seems to be as out of date as the yellow Mao Zedong selection。Today in China's reform thirty years，Publications in the Chinese market are dazzling: relying on the great publishing volume of 8.1 million books published from 7.7 million in 2011 to 2012，China promotes the world's largest publishing industry。If the major "book cities in China" take a walk，The scope of books from customers from Chinese poetry to Amazon is the best -selling book.。Pirate book stalls on each street corner have the latest publishing books pirated，"How to win a friend to influence others" passed from Jobs to Carnegie。
But the story in Yu Hua's book and contemporary Chinese are still as follows: as the supply of books has gradually enriched in China in recent years，People have no interest in books but have no simultaneous rise。According to the April survey of the China Press and Publication Agency。China ’s per capita reading in 2012 is only 4.39 books，far lower than 7 books in major developed countries such as the United States，Day、8.4 books，11 books in South Korea。Compared with the average daily spent on TV and 45 minutes on the Internet，Chinese people only arrange 15 minutes to read。When the parents have their own golden house in the book "when 188bet casino review parents instill their children"，Consumers do not seem to be consistent with the price positioning of books; Chinese consumers are willing to publish 13.67 yuan for books in 200 pages，Just only two dollars more。This is just half of the price of Starbucks a cup of ice latte，The price of one -third of the movie ticket。
The most rich cultural atmosphere，People's desire for reading brings paper and the birth of books that can be carried，The current book market is really different，Especially China has been de -illuminating in recent decades and popularization of higher education。The education project implemented by the government from 1985 to 2011 reduced the number of illiterates from 230 million to 50 million，The number of college graduates has increased four times in the past ten years。Looking at the whole world，This way in education and culture will bring the growth of entertainment reading in the early 20th century after the British and American Industrial Revolution。But in China，Reading volume has been declining in the past 13 years: from 60.4%in 2000 to 54.9%in 2012。
Reading has become a pure pastime
For the question of why the Chinese are staying away from the book，caused self -reflection by intellectuals。Like Yu Hua, the intellectuals who came from the relatively free 1980s felt sad for the Chinese people to stay away from books。 Zhang Lijia，A free author in Beijing，Reminder in the early memory of the early reform and opening up memories: "I often talk to my friends about current politics and reading books。”、"There is such a strong spirit of knowledge。"She also mentioned，This spirit of knowledge seeking to develop is simply developing with China，Makes people no longer care about other 188bet review things。"People are too impetuous and utilitarian，"She commented:" You need a calm mood to sit down to read a book。”
Zhang Lijia's view has aroused the resonance of deep practitioners in the book publishing industry，These practitioners have been paying close attention to the public's changes in reading preferences since the market -based reform of the publication industry。Some practitioners point out，The public is leaving the book，Also give up more serious，Books with rich knowledge and turn to read relatively easy books。"In the past ten years，The content of the content of domestic best -selling books is thinner，Be more practical。"a publisher named He Xiaofei, a starting business named He Xiaofei in the 1990s。He thinks，Most of the best -selling books in China today are "Parenting Manual，recipes，Health Guide，Teaching Auxiliary，Thriller novels and romance novels。"The publications mentioned above are also very popular in the West，But in China，These books have pushed a book with more knowledge content for a small market that is not as good as one day。In the 1990s，More than 1,500 independent bookstores flourish among major cities in China，Sales books on political and social sciences theory，and these theories support the public's interest in political topics after the square。to this day，Only the Halloween Book Garden of Liu Suli, the survivor of the incident, is still open，Liu Suli said in an exclusive interview in the Urumqi Evening News: "For the rise of the middle class，People just start from the material aspect。"" Some of them buy books just to kill time and deal with exams，They just seek things that are useful to them instead of reading。”
Publisher He Xiongfei attributed 188bet app the public's attitude towards the public's attitudes to the serious theme book as the prejudice of materialization and the political environment in the transformation，For the political environment，He believes that it is gradually reducing the space left in Chinese society for knowledge to allow them to flow freely。He recalled: "Ten years after the occurrence of a square event，Chinese intellectuals are silent。Then in the late 1990s，The argument between intellectuals began to have a small turn。""，He can use Yu Jie，Qin Hui and Qian Liqun's works such as social critics with high reputation for Chinese readers are published in the publishing industry.。But later，The limelight has changed again。"Now publishing Yu Jie's book is completely impossible，The pseudonym can not work。"Because Yu Jie as an objection，His book was banned from publishing in China after the end of the 1990s。Later he was detained and tortured，Later，Finally, I chose to go away to the United States last year.。
Some parts of the government's rigorous review system，Some parts of the public's change in book selection，Chinese people choose the network to choose a more relaxed reading。If a report from the China Internet Information Center，Do not consider online。How to define a reading，Chinese people with nearly 200 million chosen online reading。According to the survey by iResearch market consultation, the top ten most popular literary websites in China have an average of 122 million visits。These websites provide novels from romance to sci -fi theme for reading，Readers' hobbies make the readers further subdivided into a military magic novel，Workplace novels and novels about time and space travel。Some 188bet online sports betting websites require readers to pay a small amount of money to read the most popular novels，Usually around 5 yuan。
Some of them buy books just to eliminate time and deal with the exam，They just seek things that are useful to them instead of reading。
But due to the lack of editorial help，The quality of online books is good and bad。That is a sensitive novel that cannot be published，There are also military novels of young writers。A well -known novelist like Murong Xuecun, one of the famous social critics in China, has gradually become famous from the Internet。But most of these online contents of Shao Yanjun, who uses the online literature research of Peking University to study: The main purpose is to cater to the reader's desire，non -providing literature and knowledge to enrich the readers' thoughts and souls。She also believes: "The public's changes in reading medium reflect the change of preferences，Reading gradually becomes pure recreational activity。”
In the United States，The author who likes physical books now go to digital stores to find what you want。China's online readers choose e -books because physical books cannot provide a description of social criticism and reality，and，Like TV shows and video games，physical books cannot provide readers with a cheap way to evade reality like e -books。According to the survey of the General Administration of Press and Publication，Chinese people are willing to pay 3.27. yuan for online reading，Total less than 50 cents。
But these phenomena raised a question: Is the golden age of Chinese reading not be able to pay back?
Today today's early and the 1980s after many years of large -scale political movement, the thirst for knowledge is very different。It is difficult to imagine 188bet casino review the revival of reading driven by the desire of knowledge。In the face of the despair of China's publishing industry，The publishing of a book seems to bring a hint of hope，James & Middot; Joyce's "Fannigen's Soul" created by 1939，At the first part of a professor at Shanghai University, after eight years of translation and publishing, the sales volume is good，8,000 copies sold out in one month。
Some observers who sell this book are caused by the marketing of the publisher，Publishing House has established a big billboard to promote this book in the business district of the big city; because readers are no longer interested in books as before，The publisher believes that the sales of the book depend on the marketing process mentioned above。Worrying publishers believe that the readers are attracted by these books，It is caused by the difficulties caused by these books。The vague language of the original book，The elusive plot and the author's own reputation make this book a symbol in the eyes of the Chinese middle class that pursue LV like LV。
At the same time，Translator Dai Ying believes that there is another reason: "You must admit that a group of people buy books in vanity and curiosity to buy books，"She said in an interview with the Wall Street Journal。"But there are still a large group of people who come to appreciate。”
Dai Yingrong also said that she was surprised at the mockery of this book.。After all, 8,000 countries that sell less than 1,000 books in a foreign book translation are very successful，But in a country with a population of 1.3 billion people，This is not too much。(Responsible editor: Wei Miao)
